Amazon Sales by Country 2024

When looking at Amazon sales by country, market share or markets is the word you are going to hear the most. The United States is the country with the lead in the market and holds approximately 68 percent of Amazon sales by country internationally. In 2021, it was estimated that Amazon sales out of the United States were 314 billion. Germany was considered a close second at the time by some reports, with 37.3 billion in sales.

That report also indicated that the United Kingdom sales were approximately 31.9 billion. Additionally, it is estimated that the markets of Germany, the United Kingdom, and France combined make up 20 percent of the international Amazon market.

Amazon in the United Kingdom

Amazon sales in the United Kingdom were estimated to be approximately 17.5 billion in 2019, 26.5 billion in 2020, and 31.9 billion in 2021. This is a country with a population of 67 million and Amazon growth beginning in 1998. The leading category for sales here is electronics and tech.

Amazon in Germany

Amazon in Germany sales were estimated at $29.6 billion in 2020. This country with a population of 67 million also saw a launch in 1998. Germany is home to 13 fulfillment centers and also has its top sales in the electronics and tech category. It sees a growth of approximately 8.32 percent annually.

Amazon in France

Amazon in France is home to over 152 million visitors every month, with many European buyers frequenting the France site due to product selection. One France survey also reports that 37 percent of French buyers will buy on Amazon several times a year as their means of shopping, and 60 percent of French buyers won’t buy anywhere else.

Revenue in France was estimated at $6.9 billion in 2020 and experiences annual growth of 17.02 percent. There are 10 fulfillment centers in France, with top sales leading in the electronics and tech category.

The History of Amazon Sales

When configuring Amazon sales by country, the history of Amazon is worth looking at. Amazon originally began as an online bookstore, launched in 1994 by Jeff Bezos. The first store opened online out of his garage in Bellevue, Washington. Today, it is considered to be an everything store and offers almost any product legally sold online. It is now a company with billions in sales worldwide and is among the most influential e-commerce sites in the world.