Superior is a city located in Douglas County Wisconsin. Superior has a 2024 population of 26,308. It is also the county seat of Douglas County. Superior is currently declining at a rate of -0.44% annually and its population has decreased by -1.71% since the most recent census, which recorded a population of 26,767 in 2020.
The average household income in Superior is $79,680 with a poverty rate of 13.03%. The median age in Superior is 38.9 years: 38.5 years for males, and 39.6 years for females.
According to the most recent ACS, the racial composition of Superior was:
Race | Population | Percentage (of total) |
|---|---|---|
| White | 23,779 | 89.56% |
| Two or more races | 1,475 | 5.56% |
| Black or African American | 448 | 1.69% |
| Asian | 435 | 1.64% |
| Native American | 350 | 1.32% |
| Other race | 63 | 0.24% |
| Native Hawaiian or Pacific Islander | 0 | 0% |
White
Two or more races
Black or African American
Asian
Native American
Other race
Native Hawaiian or Pacific Islander
Household Type | Count | Average Size | Owner | Renter |
|---|---|---|---|---|
| All | 11,704 | 2.18 | 61.2 | 38.8 |
| Non Family | 5,775 | 1.28 | 45.4 | 54.6 |
| Married | 4,370 | 2.98 | 85.7 | 14.3 |
| Female | 1,091 | 3.3 | 47.6 | 52.4 |
| Male | 468 | 3.32 | 59.4 | 40.6 |
2.95
Average Family Size
2.18
Average Household Size
61.2%
Rate of Home Ownership
Married
Male
Female
NonFamily
owner
renter
Male
Female
Education Attained | Count | Percentage |
|---|---|---|
| 9th to 12th Grade | 903 | 4.83% |
| Associates Degree | 2,696 | 14.43% |
| Bachelors Degree | 3,964 | 21.22% |
| Graduate Degree | 1,403 | 7.51% |
| High School Graduate | 5,378 | 28.78% |
| Less Than 9th Grade | 192 | 1.03% |
| Some College | 4,148 | 22.2% |
Less Than 9th Grade
9th to 12th Grade
High School Graduate
Some College
Associates Degree
Bachelors Degree
Graduate Degree
High School Graduation Rate
Bachelors Rate
Race | Total | High School | Bachelors |
|---|---|---|---|
| White | 16,999 | 16,164 | 5,003 |
| 2+ Races | 834 | 745 | 149 |
| Native American | 288 | 259 | 25 |
| Hispanic | 231 | 206 | 97 |
| Asian | 229 | 165 | 75 |
| Black | 179 | 126 | 3 |
| Other Race | 60 | 54 | 54 |
The highest rate of high school graduation is among white people with a rate of 95.09%.
The highest rate of bachelors degrees is among other race people with a rate of 90%.
All
Male
Female
Name | Average | Male | Female |
|---|---|---|---|
| Bachelors Degree | $55,111 | $57,384 | $49,450 |
| Graduate Degree | $62,039 | $62,214 | $61,761 |
| High School Graduate | $38,870 | $47,500 | $30,633 |
| Less Than 9th Grade | $29,755 | $31,036 | $29,044 |
| Overall | $47,055 | $54,856 | $40,080 |
| Some College | $46,192 | $56,847 | $37,929 |
$47,055
Average Earnings
$54,856
Average Male
$40,080
Average Female
Only English
Spanish
Other Indo-European Languages
Asian and Pacific Island Languages
Other Languages
96.82% of Superior residents speak only English, while 3.18% speak other languages. The non-English language spoken by the largest group is Spanish, which is spoken by 1.11% of the population.
rate
Name | Total | In Poverty | Poverty Rate |
|---|---|---|---|
| White | 22,927 | 2,993 | 13.05% |
| Black | 345 | 156 | 45.22% |
| Multiple | 1,427 | 115 | 8.06% |
| Hispanic | 499 | 72 | 14.43% |
| Native | 335 | 69 | 20.6% |
13.03%
Overall Poverty Rate
8.9%
Male Poverty Rate
16.93%
Female Poverty Rate
The race most likely to be in poverty in Superior is Black, with 45.22% below the poverty level.
The race least likely to be in poverty in Superior is Multiple, with 8.06% below the poverty level.
The poverty rate among those that worked full-time for the past 12 months was 1.53%. Among those working part-time, it was 21.46%, and for those that did not work, the poverty rate was 21.81%.
rate
Rate | Poverty |
|---|---|
| Less Than 9th Grade | 20.7% |
| High School | 15.29% |
| Some College | 10.96% |
| Bachelors or Greater | 6.32% |
rate
Rate | Poverty |
|---|---|
| Female Unemployed | 35.34% |
| Male Unemployed | 19.85% |
| Female Employed | 10.31% |
| Male Employed | 4.42% |
Households
Families
MarriedFamilies
NonFamilies
Name | Median | Mean |
|---|---|---|
| Families | $95,739 | $104,177 |
| Households | $63,415 | $79,680 |
| Married Families | $111,460 | $-999,999,999 |
| Non Families | $38,380 | $50,365 |
mean
median
Married
Widowed
Divorced
Separated
NeverMarried
39.7%
Overall Marriage Rate
41.8%
Male Marriage Rate
37.8%
Female Marriage Rate
male
female
The age group where males are most likely to be married is 45-54, while the female age group most likely to be married is 45-54.
Married
Widowed
Divorced
Separated
NeverMarried
Second Gulf War
First Gulf War
Vietnam
Korea
World War II
1,617
Number of Veterans
1,530
Male Veterans
87
Female Veterans
War | Veterans |
|---|---|
| Vietnam | 511 |
| Second Gulf War | 297 |
| First Gulf War | 257 |
| Korea | 119 |
| World War II | 17 |
count
Age Group | Veterans |
|---|---|
| 75+ | 480 |
| 55 to 64 | 376 |
| 65 to 74 | 315 |
| 35 to 54 | 307 |
| 18 to 34 | 139 |
count
Name | Veterans | % of Total |
|---|---|---|
| White | 1,455 | 7.48% |
| 2+ Races | 134 | 13.12% |
| Native American | 28 | 8.43% |
Less Than 9th Grade
High School Graduate
Some College
Bachelors or Greater
5.1%
Veteran Poverty Rate
39.29%
Veteran Disability Rate
LaborForceParticipation
66.2%
Labor Force Participation
63.7%
Employment Rate
3.6%
Unemployment Rate
LaborForceParticipation
LaborForceParticipation
Europe
Asia
Africa
Oceania
Latin America
North America
Non citizens include legal permanent residents (green card holders), international students, temporary workers, humanitarian migrants, and illegal immigrants.
Europe
Asia
Africa
Oceania
Latin America
North America
37.95%
Born in Superior
97.76%
Native Born
2.24%
Foreign Born
1.11%
Non Citizen
1.12%
Naturalized
97.76% of Superior residents were born in the United States, with 37.95% having been born in Wisconsin. 1.11% of residents are not US citizens. Of those not born in the United States, the largest percentage are from Asia.
Year | Population | Growth | Change |
|---|---|---|---|
| 2029 | 25,734 | -115 | -0.44% |
| 2028 | 25,849 | -115 | -0.44% |
| 2027 | 25,964 | -114 | -0.44% |
| 2026 | 26,078 | -115 | -0.44% |
| 2025 | 26,193 | -115 | -0.44% |
| 2024 | 26,308 | -115 | -0.44% |
| 2023 | 26,423 | -82 | -0.31% |
| 2022 | 26,505 | 88 | 0.33% |
| 2021 | 26,417 | -350 | -1.31% |
| 2020 | 26,767 | 588 | 2.25% |
| 2019 | 26,179 | -4 | -0.02% |
| 2018 | 26,183 | -134 | -0.51% |
| 2017 | 26,317 | -83 | -0.31% |
| 2016 | 26,400 | -104 | -0.39% |
| 2015 | 26,504 | -152 | -0.57% |
| 2014 | 26,656 | -124 | -0.46% |
| 2013 | 26,780 | -17 | -0.06% |
| 2012 | 26,797 | -215 | -0.8% |
| 2011 | 27,012 | -180 | -0.66% |
| 2010 | 27,192 | 0 | 0% |
| 2000 | 27,368 | 234 | 0.86% |
| 1990 | 27,134 | -2,437 | -8.24% |
| 1980 | 29,571 | -2,666 | -8.27% |
| 1970 | 32,237 | -1,326 | -3.95% |
| 1960 | 33,563 | -1,762 | -4.99% |
| 1950 | 35,325 | 189 | 0.54% |
| 1940 | 35,136 | -977 | -2.71% |
| 1930 | 36,113 | -3,558 | -8.97% |
| 1920 | 39,671 | -713 | -1.77% |
| 1910 | 40,384 | 9,293 | 29.89% |
| 1900 | 31,091 | 19,108 | 159.46% |
| 1890 | 11,983 | -13,751 | -53.44% |