Ashland is a city located in Ashland County Wisconsin. Ashland has a 2024 population of 7,869. It is also the county seat of Ashland County. Ashland is currently declining at a rate of -0.11% annually and its population has decreased by -0.43% since the most recent census, which recorded a population of 7,903 in 2020.
The average household income in Ashland is $64,629 with a poverty rate of 24.06%. The median age in Ashland is 40.2 years: 38.5 years for males, and 41.8 years for females.
According to the most recent ACS, the racial composition of Ashland was:
Race | Population | Percentage (of total) |
|---|---|---|
| White | 6,797 | 86.21% |
| Two or more races | 467 | 5.92% |
| Native American | 458 | 5.81% |
| Asian | 75 | 0.95% |
| Black or African American | 73 | 0.93% |
| Other race | 13 | 0.16% |
| Native Hawaiian or Pacific Islander | 1 | 0.01% |
White
Two or more races
Native American
Asian
Black or African American
Other race
Native Hawaiian or Pacific Islander
Household Type | Count | Average Size | Owner | Renter |
|---|---|---|---|---|
| All | 3,411 | 2.14 | 60 | 40 |
| Non Family | 1,816 | 1.32 | 48.8 | 51.2 |
| Married | 1,228 | 3.03 | 86.2 | 13.8 |
| Female | 277 | 3.43 | 28.2 | 71.8 |
| Male | 90 | 2.63 | 27.8 | 72.2 |
2.97
Average Family Size
2.14
Average Household Size
60.0%
Rate of Home Ownership
Married
Male
Female
NonFamily
owner
renter
Male
Female
Education Attained | Count | Percentage |
|---|---|---|
| 9th to 12th Grade | 138 | 2.56% |
| Associates Degree | 677 | 12.56% |
| Bachelors Degree | 913 | 16.94% |
| Graduate Degree | 481 | 8.92% |
| High School Graduate | 1,861 | 34.52% |
| Less Than 9th Grade | 99 | 1.84% |
| Some College | 1,222 | 22.67% |
Less Than 9th Grade
9th to 12th Grade
High School Graduate
Some College
Associates Degree
Bachelors Degree
Graduate Degree
High School Graduation Rate
Bachelors Rate
Race | Total | High School | Bachelors |
|---|---|---|---|
| White | 4,722 | 4,541 | 1,288 |
| Native American | 310 | 306 | 20 |
| 2+ Races | 146 | 143 | 47 |
| Hispanic | 134 | 134 | 37 |
| Asian | 75 | 48 | 23 |
| Black | 37 | 15 | 0 |
| Other Race | 9 | 9 | 0 |
| Islander | 1 | 1 | 0 |
The highest rate of high school graduation is among islander people with a rate of 100%.
The highest rate of bachelors degrees is among 2+ races people with a rate of 32.19%.
All
Male
Female
Name | Average | Male | Female |
|---|---|---|---|
| Bachelors Degree | $53,015 | $63,005 | $42,321 |
| Graduate Degree | $69,904 | $92,833 | $56,364 |
| High School Graduate | $21,563 | $34,730 | $11,594 |
| Less Than 9th Grade | $20,489 | $20,489 | $0 |
| Overall | $42,432 | $48,904 | $36,994 |
| Some College | $42,708 | $48,654 | $39,054 |
$42,432
Average Earnings
$48,904
Average Male
$36,994
Average Female
Only English
Spanish
Other Indo-European Languages
Asian and Pacific Island Languages
Other Languages
96.84% of Ashland residents speak only English, while 3.16% speak other languages. The non-English language spoken by the largest group is Other Indo-European, which is spoken by 1.51% of the population.
rate
Name | Total | In Poverty | Poverty Rate |
|---|---|---|---|
| White | 6,239 | 1,476 | 23.66% |
| Multiple | 423 | 170 | 40.19% |
| Native | 382 | 90 | 23.56% |
| Hispanic | 217 | 33 | 15.21% |
| Black | 17 | 2 | 11.76% |
| Islander | 1 | 1 | 100% |
24.06%
Overall Poverty Rate
23.61%
Male Poverty Rate
24.55%
Female Poverty Rate
The race most likely to be in poverty in Ashland is Islander, with 100% below the poverty level.
The race least likely to be in poverty in Ashland is Black, with 11.76% below the poverty level.
The poverty rate among those that worked full-time for the past 12 months was 2.67%. Among those working part-time, it was 38.76%, and for those that did not work, the poverty rate was 44.23%.
rate
Rate | Poverty |
|---|---|
| High School | 42.78% |
| Less Than 9th Grade | 36.53% |
| Some College | 21.32% |
| Bachelors or Greater | 4.41% |
rate
Rate | Poverty |
|---|---|
| Female Unemployed | 89.36% |
| Male Unemployed | 24.29% |
| Female Employed | 15.38% |
| Male Employed | 10.29% |
Households
Families
MarriedFamilies
NonFamilies
Name | Median | Mean |
|---|---|---|
| Families | $84,872 | $94,085 |
| Households | $49,258 | $64,629 |
| Married Families | $104,348 | $-999,999,999 |
| Non Families | $25,074 | $34,795 |
mean
median
Married
Widowed
Divorced
Separated
NeverMarried
39.0%
Overall Marriage Rate
36.6%
Male Marriage Rate
41.7%
Female Marriage Rate
male
female
The age group where males are most likely to be married is 35-44, while the female age group most likely to be married is 45-54.
Married
Widowed
Divorced
Separated
NeverMarried
Second Gulf War
First Gulf War
Vietnam
Korea
World War II
553
Number of Veterans
507
Male Veterans
46
Female Veterans
War | Veterans |
|---|---|
| Vietnam | 200 |
| Second Gulf War | 91 |
| First Gulf War | 90 |
| Korea | 48 |
| World War II | 3 |
count
Age Group | Veterans |
|---|---|
| 55 to 64 | 152 |
| 65 to 74 | 135 |
| 35 to 54 | 134 |
| 75+ | 132 |
| 18 to 34 | 0 |
count
Name | Veterans | % of Total |
|---|---|---|
| White | 426 | 7.57% |
| 2+ Races | 76 | 29.34% |
| Native American | 48 | 14.5% |
| Black | 3 | 4.76% |
Less Than 9th Grade
High School Graduate
Some College
Bachelors or Greater
30.92%
Veteran Poverty Rate
24.3%
Veteran Disability Rate
LaborForceParticipation
62.5%
Labor Force Participation
59.5%
Employment Rate
4.7%
Unemployment Rate
LaborForceParticipation
LaborForceParticipation
Europe
Asia
Africa
Oceania
Latin America
North America
Non citizens include legal permanent residents (green card holders), international students, temporary workers, humanitarian migrants, and illegal immigrants.
Europe
Asia
Africa
Oceania
Latin America
North America
63.57%
Born in Ashland
97.96%
Native Born
2.04%
Foreign Born
1.03%
Non Citizen
1.01%
Naturalized
97.96% of Ashland residents were born in the United States, with 63.57% having been born in Wisconsin. 1.03% of residents are not US citizens. Of those not born in the United States, the largest percentage are from North America.
Year | Population | Growth | Change |
|---|---|---|---|
| 2029 | 7,828 | -8 | -0.1% |
| 2028 | 7,836 | -8 | -0.1% |
| 2027 | 7,844 | -9 | -0.11% |
| 2026 | 7,853 | -8 | -0.1% |
| 2025 | 7,861 | -8 | -0.1% |
| 2024 | 7,869 | -9 | -0.11% |
| 2023 | 7,878 | 6 | 0.08% |
| 2022 | 7,872 | 1 | 0.01% |
| 2021 | 7,871 | -32 | -0.4% |
| 2020 | 7,903 | 87 | 1.11% |
| 2019 | 7,816 | -57 | -0.72% |
| 2018 | 7,873 | 29 | 0.37% |
| 2017 | 7,844 | -52 | -0.66% |
| 2016 | 7,896 | -115 | -1.44% |
| 2015 | 8,011 | -100 | -1.23% |
| 2014 | 8,111 | 3 | 0.04% |
| 2013 | 8,108 | 87 | 1.08% |
| 2012 | 8,021 | -114 | -1.4% |
| 2011 | 8,135 | -72 | -0.88% |
| 2010 | 8,207 | 0 | 0% |
| 2000 | 8,620 | -75 | -0.86% |
| 1990 | 8,695 | -420 | -4.61% |
| 1980 | 9,115 | -500 | -5.2% |
| 1970 | 9,615 | -517 | -5.1% |
| 1960 | 10,132 | -508 | -4.77% |
| 1950 | 10,640 | -461 | -4.15% |
| 1940 | 11,101 | 479 | 4.51% |
| 1930 | 10,622 | -712 | -6.28% |
| 1920 | 11,334 | -260 | -2.24% |
| 1910 | 11,594 | -1,480 | -11.32% |
| 1900 | 13,074 | 3,118 | 31.32% |
| 1890 | 9,956 | 2,128 | 27.18% |