Norton Shores is a city located in Muskegon County Michigan. Norton Shores has a 2024 population of 25,000. Norton Shores is currently declining at a rate of -0.02% annually and its population has decreased by -0.07% since the most recent census, which recorded a population of 25,018 in 2020.
The average household income in Norton Shores is $89,879 with a poverty rate of 5.76%. The median age in Norton Shores is 40.1 years: 39.2 years for males, and 40.8 years for females.
According to the most recent ACS, the racial composition of Norton Shores was:
Race | Population | Percentage (of total) |
|---|---|---|
| White | 22,203 | 88.81% |
| Two or more races | 1,326 | 5.3% |
| Black or African American | 1,023 | 4.09% |
| Asian | 227 | 0.91% |
| Native American | 147 | 0.59% |
| Other race | 74 | 0.3% |
| Native Hawaiian or Pacific Islander | 0 | 0% |
White
Two or more races
Black or African American
Asian
Native American
Other race
Native Hawaiian or Pacific Islander
Household Type | Count | Average Size | Owner | Renter |
|---|---|---|---|---|
| All | 9,761 | 2.54 | 85.9 | 14.1 |
| Married | 5,515 | 3.13 | 94.4 | 5.6 |
| Non Family | 2,679 | 1.21 | 81 | 19 |
| Female | 1,156 | 2.74 | 65.9 | 34.1 |
| Male | 411 | 2.83 | 61.1 | 38.9 |
2.99
Average Family Size
2.54
Average Household Size
85.9%
Rate of Home Ownership
Married
Male
Female
NonFamily
owner
renter
Male
Female
Education Attained | Count | Percentage |
|---|---|---|
| 9th to 12th Grade | 630 | 3.56% |
| Associates Degree | 2,492 | 14.07% |
| Bachelors Degree | 4,214 | 23.8% |
| Graduate Degree | 1,659 | 9.37% |
| High School Graduate | 4,184 | 23.63% |
| Less Than 9th Grade | 186 | 1.05% |
| Some College | 4,342 | 24.52% |
Less Than 9th Grade
9th to 12th Grade
High School Graduate
Some College
Associates Degree
Bachelors Degree
Graduate Degree
High School Graduation Rate
Bachelors Rate
Race | Total | High School | Bachelors |
|---|---|---|---|
| White | 16,007 | 15,362 | 5,449 |
| Black | 705 | 679 | 173 |
| Hispanic | 443 | 355 | 95 |
| 2+ Races | 434 | 375 | 133 |
| Asian | 185 | 168 | 78 |
| Native American | 147 | 124 | 0 |
| Other Race | 74 | 66 | 28 |
The highest rate of high school graduation is among black people with a rate of 96.31%.
The highest rate of bachelors degrees is among asian people with a rate of 42.16%.
All
Male
Female
Name | Average | Male | Female |
|---|---|---|---|
| Bachelors Degree | $63,139 | $70,455 | $57,292 |
| Graduate Degree | $80,726 | $103,938 | $67,031 |
| High School Graduate | $29,650 | $32,188 | $24,271 |
| Less Than 9th Grade | $22,270 | $0 | $24,250 |
| Overall | $43,638 | $50,194 | $36,493 |
| Some College | $36,142 | $50,994 | $32,222 |
$43,638
Average Earnings
$50,194
Average Male
$36,493
Average Female
Only English
Spanish
Other Indo-European Languages
Asian and Pacific Island Languages
Other Languages
97.26% of Norton Shores residents speak only English, while 2.74% speak other languages. The non-English language spoken by the largest group is Other Indo-European, which is spoken by 1.52% of the population.
rate
Name | Total | In Poverty | Poverty Rate |
|---|---|---|---|
| White | 21,826 | 1,090 | 4.99% |
| Multiple | 1,299 | 131 | 10.08% |
| Black | 1,009 | 123 | 12.19% |
| Hispanic | 822 | 96 | 11.68% |
| Native | 147 | 65 | 44.22% |
| Other | 74 | 12 | 16.22% |
| Asian | 227 | 11 | 4.85% |
5.76%
Overall Poverty Rate
5.32%
Male Poverty Rate
6.18%
Female Poverty Rate
The race most likely to be in poverty in Norton Shores is Native, with 44.22% below the poverty level.
The race least likely to be in poverty in Norton Shores is Asian, with 4.85% below the poverty level.
The poverty rate among those that worked full-time for the past 12 months was 1.14%. Among those working part-time, it was 9.52%, and for those that did not work, the poverty rate was 10.44%.
rate
Rate | Poverty |
|---|---|
| Less Than 9th Grade | 22.21% |
| High School | 9.78% |
| Some College | 5.79% |
| Bachelors or Greater | 3.19% |
rate
Rate | Poverty |
|---|---|
| Female Unemployed | 35.04% |
| Male Unemployed | 16.91% |
| Male Employed | 3.71% |
| Female Employed | 3.7% |
Households
Families
MarriedFamilies
NonFamilies
Name | Median | Mean |
|---|---|---|
| Families | $88,363 | $98,302 |
| Households | $73,390 | $89,879 |
| Married Families | $99,614 | $-999,999,999 |
| Non Families | $46,435 | $63,260 |
mean
median
Married
Widowed
Divorced
Separated
NeverMarried
57.5%
Overall Marriage Rate
59.1%
Male Marriage Rate
56.0%
Female Marriage Rate
male
female
The age group where males are most likely to be married is Over 65, while the female age group most likely to be married is 35-44.
Married
Widowed
Divorced
Separated
NeverMarried
Second Gulf War
First Gulf War
Vietnam
Korea
World War II
1,307
Number of Veterans
1,252
Male Veterans
55
Female Veterans
War | Veterans |
|---|---|
| Vietnam | 476 |
| First Gulf War | 288 |
| Second Gulf War | 195 |
| Korea | 160 |
| World War II | 28 |
count
Age Group | Veterans |
|---|---|
| 75+ | 463 |
| 65 to 74 | 300 |
| 55 to 64 | 281 |
| 35 to 54 | 169 |
| 18 to 34 | 94 |
count
Name | Veterans | % of Total |
|---|---|---|
| White | 1,159 | 6.6% |
| 2+ Races | 77 | 14.18% |
| Black | 57 | 7.19% |
| Native American | 14 | 9.52% |
| Hispanic | 14 | 2.99% |
Less Than 9th Grade
High School Graduate
Some College
Bachelors or Greater
3.22%
Veteran Poverty Rate
30.31%
Veteran Disability Rate
LaborForceParticipation
60.7%
Labor Force Participation
57.4%
Employment Rate
5.5%
Unemployment Rate
LaborForceParticipation
LaborForceParticipation
Europe
Asia
Africa
Oceania
Latin America
North America
Non citizens include legal permanent residents (green card holders), international students, temporary workers, humanitarian migrants, and illegal immigrants.
Europe
Asia
Africa
Oceania
Latin America
North America
85.45%
Born in Norton Shores
98.26%
Native Born
1.74%
Foreign Born
0.17%
Non Citizen
1.58%
Naturalized
98.26% of Norton Shores residents were born in the United States, with 85.45% having been born in Michigan. 0.17% of residents are not US citizens. Of those not born in the United States, the largest percentage are from Asia.
Year | Population | Growth | Change |
|---|---|---|---|
| 2029 | 24,979 | -4 | -0.02% |
| 2028 | 24,983 | -4 | -0.02% |
| 2027 | 24,987 | -5 | -0.02% |
| 2026 | 24,992 | -4 | -0.02% |
| 2025 | 24,996 | -4 | -0.02% |
| 2024 | 25,000 | -5 | -0.02% |
| 2023 | 25,005 | -4 | -0.02% |
| 2022 | 25,009 | -64 | -0.26% |
| 2021 | 25,073 | 55 | 0.22% |
| 2020 | 25,018 | 355 | 1.44% |
| 2019 | 24,663 | 54 | 0.22% |
| 2018 | 24,609 | 91 | 0.37% |
| 2017 | 24,518 | 146 | 0.6% |
| 2016 | 24,372 | 171 | 0.71% |
| 2015 | 24,201 | 94 | 0.39% |
| 2014 | 24,107 | 63 | 0.26% |
| 2013 | 24,044 | 156 | 0.65% |
| 2012 | 23,888 | 29 | 0.12% |
| 2011 | 23,859 | -120 | -0.5% |
| 2010 | 23,979 | 0 | 0% |
| 2000 | 22,527 | 772 | 3.55% |
| 1990 | 21,755 | -270 | -1.23% |
| 1980 | 22,025 | -246 | -1.1% |
| 1970 | 22,271 | -2,708 | -10.84% |