New London

County:: Waupaca County
County Seat:: No
Area (mi²):: 5.576
State:: Wisconsin

New London is a city located in Waupaca County, Wisconsin. New London has a 2025 population of 7,424. New London is currently growing at a rate of 0.18% annually and its population has increased by 0.9% since the most recent census, which recorded a population of 7,358 in 2020.

The average household income in New London is $67,719 with a poverty rate of 17.5%. The median age in New London is 35.1 years: 33.3 years for males, and 36.3 years for females.

Demographics

The racial composition of New London includes 88.33% White, 4.27% other race, and smaller percentages for Asian, Black or African American, Native American, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Other race

Two or more races

Asian

Black or African American

Native American

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	6,618	88.33%
Other race	320	4.27%
Two or more races	275	3.67%
Asian	136	1.82%
Black or African American	130	1.74%
Native American	13	0.17%
Native Hawaiian or Pacific Islander	0	0%

New London Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

New London's average per capita income is $43,622. Household income levels show a median of $61,447. The poverty rate stands at 17.5%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$95,132	-
Families	$71,250	$83,580
Households	$61,447	$67,719
Non Families	$32,922	$39,283

$43,622

Average Income

$61,447

Median Household Income

17.5%

Poverty Rate