Appleton

County:: Outagamie County
County Seat:: Yes
Area (mi²):: 25.329
State:: Wisconsin

Appleton is a city located in Outagamie County, Wisconsin. Appleton has a 2025 population of 74,061. It is also the county seat of Outagamie County. Appleton is currently declining at a rate of -0.44% annually and its population has decreased by -2.17% since the most recent census, which recorded a population of 75,705 in 2020.

The average household income in Appleton is $115,249 with a poverty rate of 8.48%. The median age in Appleton is 36.9 years: 36 years for males, and 38.2 years for females.

Demographics

The racial composition of Appleton includes 80.96% White, 6.73% Asian, and smaller percentages for Black or African American, other race, Native American, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Two or more races

Asian

Black or African American

Other race

Native American

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	60,617	80.96%
Two or more races	5,213	6.96%
Asian	5,041	6.73%
Black or African American	2,176	2.91%
Other race	1,429	1.91%
Native American	316	0.42%
Native Hawaiian or Pacific Islander	81	0.11%

Appleton Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Appleton's average per capita income is $50,596. Household income levels show a median of $77,450. The poverty rate stands at 8.48%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$110,251	$138,879
Families	$98,997	$123,633
Households	$77,450	$115,249
Non Families	$51,813	$98,911

$50,596

Average Income

$77,450

Median Household Income

8.48%

Poverty Rate