Lead

County:: Lawrence County
County Seat:: No
Area (mi²):: 2.058
State:: South Dakota

Lead is a city located in Lawrence County, South Dakota. Lead has a 2025 population of 3,071. Lead is currently growing at a rate of 0.59% annually and its population has increased by 3.05% since the most recent census, which recorded a population of 2,980 in 2020.

The average household income in Lead is $74,017 with a poverty rate of 7.33%. The median age in Lead is 52.1 years: 44.6 years for males, and 54.2 years for females.

Demographics

The racial composition of Lead includes 95.6% White, and smaller percentages for Native American, other race, Black or African American, Asian, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Two or more races

Native American

Other race

Black or African American

Asian

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	2,865	95.6%
Two or more races	90	3%
Native American	26	0.87%
Other race	16	0.53%
Black or African American	0	0%
Asian	0	0%
Native Hawaiian or Pacific Islander	0	0%

Lead Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Lead's average per capita income is $39,696. Household income levels show a median of $57,348. The poverty rate stands at 7.33%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$89,243	-
Families	$84,000	$94,163
Households	$57,348	$74,017
Non Families	$40,833	$50,419

$39,696

Average Income

$57,348

Median Household Income

7.33%

Poverty Rate