Norton Shores

County:: Muskegon County
County Seat:: No
Area (mi²):: 23.243
State:: Michigan

Norton Shores is a city located in Muskegon County, Michigan. Norton Shores has a 2025 population of 24,996. Norton Shores is currently declining at a rate of -0.02% annually and its population has decreased by -0.09% since the most recent census, which recorded a population of 25,018 in 2020.

The average household income in Norton Shores is $89,879 with a poverty rate of 5.76%. The median age in Norton Shores is 40.1 years: 39.2 years for males, and 40.8 years for females.

Demographics

The racial composition of Norton Shores includes 88.81% White, 4.09% Black or African American, and smaller percentages for Asian, Native American, other race, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Two or more races

Black or African American

Asian

Native American

Other race

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	22,203	88.81%
Two or more races	1,326	5.3%
Black or African American	1,023	4.09%
Asian	227	0.91%
Native American	147	0.59%
Other race	74	0.3%
Native Hawaiian or Pacific Islander	0	0%

Norton Shores Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Norton Shores' average per capita income is $43,638. Household income levels show a median of $73,390. The poverty rate stands at 5.76%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$99,614	-
Families	$88,363	$98,302
Households	$73,390	$89,879
Non Families	$46,435	$63,260

$43,638

Average Income

$73,390

Median Household Income

5.76%

Poverty Rate